TV Commercial Cock out Anti-HIV Game

World Aids Day Campaign 2010 by the Aids organisation Vergiss Aids nicht e.V. (Don´t forget Aids e.V.).

The rate of HIV infection among 15 to 29-year-olds has increased by 56% over the last ten years. For this reason, Vergiss AIDS nicht e.V. would like to educate teenagers about the risk of HIV.

Cock Out: an online game that takes a literal approach to the fight against HIV. The user takes part in a virtual boxing match against the diabolical human immunodeficiency virus. What makes this game so unique is that it's not played using a keyboard or joystick, but instead with the user's penis -- inside a special condom.

A marker on the condom packaging allows the user to access the game. The webcam detects the horizontal movements of the red condom on the player's penis. The game's features include a choice between three penis fighters, two hosts who ensure player "endurance" between rounds and a function that allows users to share their high scores on Facebook. Launched on World AIDS Day, the game was advertised using a TV ad, posters, flyers, viral films, banners, social networking sites and a condom distribution promotion.