7 up "no guilt"

7 up "no guilt" from Bearshoots on Vimeo.

Viral campaign created for the launch of their new "7 up 10" drink. The drink has been designed to create the same taste in just 10 calories. The client wanted an ad that was directed at a young athletic male market. It was to be a bit "edgy" and "whitty" that would get passed on viral.